Kruggel Lawton has joined forces with The Coaching Authority and Gazelles Growth Institute in 2017 to offer high-end educational tools that executives of today's fast growing companies need.

Through this partnership, Kruggel Lawton clients and friends are invited to access webinars of some of Gazelles Growth Institute's most influential pre-recorded courses. The May session will feature Adele Revella, CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business (Wiley). Adele’s unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur.

Marketing surveys have indicated that, within the next couple of years, at least 80 percent of all marketers will be using buyer personas to define their audiences and guide business strategies. Those who have already tried the technique have been amazed by its ease and value, yet, for many, buyer personas are still not translating to increased business. This session will serve as a how-to guide for business owners and marketing professionals who want to implement buyer-expert marketing effectively.

This webinar is free of charge and can be accessed from the convenience of a computer near you. You will need to register at least 24 hours in advance to receive the confirmation email containing instructions on how to join your session. We hope you enjoy these sessions and find them beneficial. If you have any questions, please contact Erin at ebonin@klcpas.com or 574.289.4011.